Sector: Food Security
Localize has set out to help food tell its story — so that the consumer can judge for themselves whether the item is truly the product of local producers. The Edmonton company works with grocers to clearly label local products through a detailed rating system based on location and ownership of the producer, sourcing of ingredients and sustainability. A QR code on the shelf label allows customers to use their smartphones to explore a full profile about the product and the producer. As Localize describes its mission, “we make it easy for grocers, producers and consumers to make the local connection.”
SEF provided Localize with development capital.
Entrepreneurs, and in particular social entrepreneurs are usually moving pretty fast.